Snap x BCA wins PRCA Dare award for Hidden Black Stories campaign

HIDDEN BLACK STORIES CAMPAIGN WINS AT PRCA DARE 2022

Black Cultural Archives in partnership with Snap have won a 2022 PRCA Dare award for Diversity and Inclusion.

PRCA, the world’s largest PR association, run the annual PRCA DARE Awards, to reward PR and communications professionals across the UK. The Diversity and Inclusion award celebrates PR campaigns that further efforts towards a more diverse and inclusive society.

The winning PR campaign, Hidden Black Stories, was supported by PrettyGreen and Broadcast Revolution and launched in February 2022. The aim of the project was to bring otherwise unknown histories of Black British and Black people in the U.K. to light. The project was launched alongside Nelson Mandela’s granddaughter Tukwini Mandela and used Augmented Reality (AR) to help unveil these hidden histories.

Research conducted by Snap, Black Cultural Archives and Research Without Borders found that on average, only 32% of Britons recognise famous historical black figures, compared with 63% recognising similarly important famous white figures. Our aim for this campaign was not only to highlight untold stories, but to open up a wider conversation about monuments and the representation of race within British history. 

The campaign was launched in London’s Trafalgar Square, where Snapchatters received an immersive history lesson.

The location and stories shared were selected by a panel of experts from Slavery Rememberance, Black History Walks, Nubian Jak Trust, Mary Seacole Trust and 100 Great Black Britons.